Objective: Create a logo for the high-end grocery store "Epicurean", and design a series of three products for that store.
Timeline: Sep-Oct 2023 as a part of my Communication Design III Class.
Above are my sketches and final logo. I chose to go a more modern route for this logo to portray luxury and refinement. I used the shape builder tool in Adobe Illustrator to build each letter in a cohesive look.
Above are my sketches and first prototype for the series of products. I chose to do ketchup, because as a ketchup enthusiast, I often find much to be desired in almost all of the ketchup packaging I have come across.
What I learned from the first prototype is that the initial jar used is much too small for the nutrition label and company story to be legible. I was also not happy with the font and color choices; I knew there was still more potential.
Above are the final designs. I decided to not use the color red on any of the variations. Almost every single ketchup product out there uses the color red, so I wanted to stand out from the competition. I used Procreate to create the drawings seen on each of the products. I was inspired by the risograph look, and wanted to incorporate that vibe into my products.
