Objective: Create a brand for Legendairy, a vegan cheese company
Timeline: Nov-Dec 2022 as a part of my Intro to Adobe Illustrator class
Brand Voice: As per the creative brief, the brand is well-crafted, fun, creative, experimental, exciting, and mythical
Target Audience: Female Millennials and Gen Z, as they are the fastest-growing group consuming plant-based diets
I created a mood board to get a better idea of what I wanted the branding to look like. Keeping the target audience and brand voice in mind, I chose images that were fun, mythical and playful.
On the left are my first sketches for the logo and on the right is the final logo that I created.
Design Choices:
-The creative brief states that the logo should be a mythical creature, so I decided to create a mythical cow to show that it is not just a plain dairy product, but one that is different and special.
- One of the spots on the cow is a heart, the same heart that is found in the letter I of legendairy. I added a heart to keep things playful and to show that there is lots of love put into this product.
This is the brand style guide, completed with different logo options, the color palette for the brand, fonts, minimum logo size and clear space and brand inspiration.
To finish off the project, I created packaging mockups. Keeping the target audience and brand voice in mind, I chose bright colors and a minimalistic, playful design.
